WNBA HOODIE

At Twitter Next, we found that the WNBA audience Tweets more frequently about social justice than any other sports community. They’re not just fans, they’re allies. They stand up through their conversation. And that conversation is a catalyst for change. W players often use what they wear to draw attention to what they want to talk about. So, we designed not just a shirt, but a platform powered by the first dynamic Twitter code with a direct line for igniting conversation.