Design
WNBA ALL-STAR
A celebration of the W’S “More Than Incredible” influence on *and* off the court — brought to life by breaking glass ceilings. WNBA teamed up with Twitter to ask fans from around the globe to share their favorite memories of the WNBA and examples of its players shattering expectations. The fans broke the WNBA bubble by responding in 8 different languages. A few of those tweets found their way to some of this year's All-Stars — who had to smash literal glass in order to access each message. A few select fans were chosen to receive a memorabilia of the glass smashed by their favorite all-star they tweeted about.
YEAR
2021
agency
Twitter Next
project type
Branding, Strategy, Art Direction
role
Creative Specialist
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