STUDIO MA

A wedding and photography studio brand identity for photographer Kristen Murakoshi. 'Ma' is a Japanese concept for pauses in time, moments in between, the liminal space. It is visually depicted (in kanji) as the sun shining through the crevices of a doorway. Kristen thinks of it as the space in which life grows, space in between dreams and reality. Specifically with weddings, in thinking about moments of the day and how she photographs expected moments, yet still looks out for the microconnections and details that happen throughout a wedding day. The identity is designed to be effortlessly chic, understated luxury, creative, raw, emotional and relational.