BEWILDER

Bewilder is a home for outdoorsy families in California. The brand revolves around Bezzi, an adorable, badass yeti, who’s on a mission to inspire more people to fall in love with nature. Building off of the yeti illustrations, I created a branding system with vibrant color palettes, a kid-friendly typeface, and a logo-mark built off the letter B that resembles a portal to the outdoors.