If you know me, you know how much I love curating my own Instagram ( shameful plug here). Many people view social media as an irrelevant part of today's generation, but after working in the field for quite a while, I can truly say its power is constantly growing. Not only is social media a chance to connect with consumers, it is also a major part in business growth. Having worked as a digital marketing consultant, I can easily say it has changed my life and has given me opportunities that I have never even imagined. One opportunity came from networking through the DM's of Instagram when a fellow instagrammer @badgaalrii (Riana Singh) sent out an invitation for content creators to join her startup company. A few phone calls and market plans later, I started working as a content creator for one of my favorite coffeeshops - Lift Coffee Roasters. Not only is their coffee the best in Riverside, the atmosphere of the place is earthy and chill. After spending four years in the Riverside area, it felt like home to give back to the community through creativity.